How the Patagonia model of loyalty can save your business and might just save the planet.

Designed at: The Office of Experience
Written by: Craig Wilson
Illustrations by: Jeremy Collins

"A single story experienced by a customer can be traced back to the founding principle at the center, the organization's reason for being."

Turning customers into brand champions.

Based on the content, our goal was to design a book that is both visually appealing and academic. To achieve this, we typeset the book and maintained a consistent aesthetic by designing over 30 infographics, while collaborating with the illustrator for the cover art and chaper pages.



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I’m Alyssa Low, a Chicago designer and letterer creating meaningful experiences in both the print and (mostly) digital world.

Product Designer at Eight Bit Studios

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